I spoke with five independent podcast operations about how they’re processing the exploits of the bigger fish, and I’m running chunky excerpts from their responses here.

As more money starts to flow into podcasting, capitalism takes it shape, just like in any other industry. The key question is that when capitalism takes shape in podcasting, is it going to be a mutually beneficially relationship between the name brands and the indies?

I echo the sentiment that while name brands will likely pave the path to increasing ad-spends and legitimizing the medium, we have our work cut out as indies, in both producing higher quality content than the name brands, and in marketing ourselves.